Disney Hits is a streaming playlist that aggregates the most popular Disney songs, but it was receiving fewer monthly streams than The Wiggles. So we partnered with Disney Music Group to increase listeners.
For the first time ever, the music needed to be center stage. We crafted a series of spots where beloved Disney songs became the mood boost to get somebody through a day. And instead of trying to compete with the big budget sparkle of Disney movie productions, we chose a distinctly different direction with lo-fi effects created in a grade school art classroom.
